Services – Merlin´s portfolio

Copywriting

Why would I need a copywriter?

According to an old urban legend, a picture is worth a thousand words. However, there must be a reason why bookshelves are not filled with picture books from one end to the other and why even Picasso had to swap his beloved paintbrush for a pen from time to time. Sometimes the only way to communicate those thousand words is to literally put them into words.

Well, in case you’re not quite one to have a way with the words or would simply rather dedicate your time to other activities, a professional copywriter can save you a lot of literary trouble.

Hot off the press copy

At a time where, regardless of the industry, there’s more competition than on an average city marathon, the key to success is standing out. Slapping some pink paint on your office or tying a hot air balloon around the chimney, simply won’t cut it these days. As most of your potential clients carry their expeditions out on the World Wide Web, that’s where you need to engage with them.

Your website may be medal-worthy when it comes to design, but without exceptional content, grabbing the attention of your valued visitors is still next to impossible. It’s imperative your amazing products and services are showcased by an outstanding written word. On a tough and highly competitive market, a skilled copywriter is your secret to success. They’ll help give your company and brand a face, character and that je ne sais quoi.

If you want your products and services to be portrayed in the best and most irresistible way possible, just reach out to me. I'll make sure your endeavours are accompanied by unique, original, engaging and truly effective content.

What can I help you with?

Website copywriting

If your website boasts a Michaelangelo-worthy design, make sure you don’t ruin the impeccable look with horrendous copy. Brilliant copywriting helps emphasize the beautiful design and together they make an unbeatable duo.

Depending on your brand and industry, I will ensure that the copywriting on your website best showcases the essence of your products and services. If you prefer a more buttoned-up professional style, I’ve got you covered! If your brand is more laid-back and approachable, it's my job to make sure these vibes shine through the copy on your site.

One of the most vital characteristics of a good copywriter is the ability to adjust to their clients. Well, call me a chameleon!

Email marketing

Email marketing is without a doubt one of the most effective forms of marketing. Unfortunately, you won’t be able to reap most of those benefits if your emails are not engaging or don’t even get opened. Thanks to my extensive, years-long experience in the digital marketing field, I know how to make your marketing emails and newsletters engaging and what it takes to help your contacts convert into paying customers.

Regardless of whether you’re sending out newsletters to keep your contacts up-to-date with your activities, or share marketing emails with the goal of directing your recipients to the checkout page, I’ll help you hit the mark. Leave your email marketing from strategy creation right down to the content and subject line to me, and you’ll soon be celebrating the amazing results.

Other projects

If the content on your website is brilliant, social media following larger than the population of an average country and you can’t even celebrate all the success coming from your email marketing efforts, it’s probably a great time to have a critical look at the rest of your projects. Maybe you could use a helping hand with creating an important presentation, have some writing pieces that could use a bit of translating or need a bit of creative copywriting for brochures, advertisements etc. – I'm here for you!

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Let's Work Together

If your website is still a blank canvas, your newsletters are lacking content, your e-brochure only has a title or your social media has single post - reach out to me and lets fill those empty spaces with quality content.